Foundation
Season 3

For Season 3 of Apple TV+’s epic sci-fi series Foundation, I led the creative campaign strategy with the goal of reengaging dedicated fans, reactivating lapsed viewers, and expanding the show's appeal to more casual audiences. The approach emphasized the show’s prestige drama elements while embracing its layered, cerebral storytelling. 

To meet fans where they were, the campaign spanned multiple touchpoints, from owned Apple TV+ social channels and creator partnerships to artist spotlights on ArtStation and immersive community engagement on Reddit’s r/FoundationTV.

This tiered approach ensured the campaign resonated across fandom levels, sparking conversation, theorycrafting, and renewed interest in the galaxy-spanning saga. 

The Mule’s Conquest

Simulating a channel takeover with disruptive AVs that hijack Apple TV+ Sci-Fi posts, glitching feeds, corrupting visuals, and ending with an eerie reveal of The Mule as he claims control.

Foundation Season 3 Art Blast

To spotlight the talent and achievements of VFX artist Rory Chene, a key contributor to Season 3's worldbuilding, we partnered with ArtStation to launch a featured article aimed at inspiring the artist community.

The goal: celebrate the scale and craftsmanship that sets Foundation apart from other TV series.

The piece garnered over 4M impressions within days and was amplified across ArtStation’s newsletter and social channels to drive sustained engagement.

Foundation Creator Initiatives

Strategic creator partnerships supported the campaign at all phases, building hype for The Mule in pre-premiere, offering companion breakdowns as the season unfolded, and tapping into the cinephile audience by highlighting the series’s stunning visuals and cinematography.  