Welcome to Wrexham
Season 3
It’s Always Sunny in Philadelphia Season 3 Premiere Day Takeover
Leveraging the cultural overlap between It’s Always Sunny in Philadelphia and Rob McElhenney’s association with Welcome to Wrexham, I orchestrated a humorous cross-promotional Instagram takeover with FX’s Always Sunny team. Meticulously planned with a detailed Run of Show document, the staged "hack" authentically captured Always Sunny’s comedic tone, launching with a provocative Reel featuring Glenn Howerton at a Wrexham match, which sparked a playful "football vs. soccer" banter.
The activation culminated in @alwayssunnyfx humorously commandeering Welcome to Wrexham’s Instagram via interactive Stories, meme carousels, and Reel replies, driving strong fan engagement and anticipation for the Season 3 premiere.
Welcome to Wrexham's ‘Squeaky Bum Time’ Deodorant
Our team’s faux product launch centered on the fan-favorite phrase “Squeaky Bum Time,” playfully addressing the high-stress moments in football with a tongue-in-cheek solution for the nerves and sweat they bring.
The activation successfully generated awareness for the Season 3 premiere, sparking strong social buzz and press coverage.
These In-Game Decision Tree AVs brought Wrexham’s high-stakes moments to life on social, merging episode soundbites and game commentary with custom motion graphics to reveal how pivotal decisions shaped matches and the season in real time.
Player Highlights (middle)
Championing Wrexham’s standout players through a recurring “Player of the Match” spotlight series, blending bespoke card designs, animated transitions, and show moments to elevate each player’s journey and keep fans engaged week over week.
Last Matches Standings (right)
Anchored in the campaign’s “Up The Chain” positioning, symbolizing the push for back-to-back promotions, this standings series paired standout episode moments with match results and rank changes to chart the club’s non-linear climb through League Two.
©️ 2025 Sebastian Gomez